HeadsUp will help Hightouch build a Customer 360 Toolkit for data-driven enterprises
Hightouch, the leading Data Activation company, announced today that it has acquired HeadsUp, the AI conversion engine for product-led growth. Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP). These new capabilities will empower data and marketing teams to make the most of their existing data and use it to…
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