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Artificial intelligence will influence the creative job market more than anything. By understanding how it works, this influence could be a positive one.
Once every few months, a new technology based on machine learning makes noise in the public space. Discussions are polarized between those convinced that the singularity is near and vulgar Luddites, who insist that artificial intelligence has no way of affecting people’s lives in any way.
The most recent example is the case of Google’s LaMDA system, which convinced Blake LeMoine, one of the developers who had access to it, that it was self-aware. This case is perhaps the best known to the general public, probably also because of the ethical dimension, the other controversies often remaining closed in certain professional spheres. But it is far from the only one, and the interval between examples is only getting shorter.
You must have noticed on social networks those posts with a key phrase and nine very dubious images, generated by an artificial intelligence. That system is a version of Open AI’s DALL-E, which got a much smarter little brother in April. DALL-E 2 can not only generate images from natural language descriptions, from photorealistic renderings to stylized renderings and drawings, but it can also modify the drawings afterward. The result is so impressive that, at least in the first days after the announcement, more and more people were wondering whether graphic artists would be out of a job,
Another project from Open AI, GPT-3, should have caught the attention of journalists and then some of the programmers. I also remember the time when the world was afraid that deceptive deep fakes would appear every step of the way.
But there are still artists, print journalists, and programmers, even those who just copy-paste from Stack Overflow, and old-fashioned propaganda still does its job. Moreover, too many companies that funded themselves by promising to automate various painstaking processes turned out that, in fact…